Nyumcc : The Boycotting of The Coca-Cola Company in the Middle East – “The Coca-Cola Company is committed to growing our business in the Middle East, both by expanding its product portfolio and by expanding its business into new markets. The Coca-Cola Company first entered a number of Arab and Muslim countries a long time ago (examples: Indonesia since 1954, Malaysia since 1936, Egypt since 1945, Morocco since 1947, and Pakistan since 1953). The Coca-Cola Company re-entered those countries that enforced the Arab boycott as soon as it was legally allowed to around 25 years ago and has been investing in our operations, presence and community programs ever since.” That is the official statement that Coca-Cola has provided me with on their business concerning the Middle East. In this project, I want to inform my audience about the Arab-Israeli conflict, but in a different way than people are used to. I’m going to be using primary and secondary sources of media in order to show that the conflict affected international businesses too, using Coca-Cola as my main example. I want my audience to learn about the conflict in a different way. Everybody knows that this conflict took place, and that it is still a problem, but few know that it also had an impact on multinational corporations that were forced to pick sides. To show that side of the conflict, I have included various types of media, such as newspaper articles, and advertisements in the form of videos and pictures. In 1966-1967, Coca-Cola was placed in the Arab League’s “black-list”, and was therefore boycotted by most Muslim countries in the Middle East. This was the result of Coca-Cola agreeing to opening a bottling franchise in Israel (Israel had threatened to boycott the company in the first place for not having a plant there, but that is a different story). The Middle East was not happy about that and they asked the company to choose if they wanted to stay in business in these countries (Egypt, Saudi Arabia, United Arab Emirates, Qatar…), or if they wanted to stay present in Israel instead. The company ended up decided to stay in Israel. Below, you will be able to find examples of the advertising that Coca-Cola did in Egypt and other Arab countries before and after being boycotted, and the advertising that they did in Israel during that time as well. I have also included multiple articles of the time regarding the conflict. Some examples of these primary sources are: the New York Times, the Washington Post and other websites such as ProQuest and EBSCOhost. I hope you enjoy!

The Boycotting of The Coca-Cola Company in the Middle East – “The Coca-Cola Company is committed to growing our business in the Middle East, both by expanding its product portfolio and by expanding its business into new markets. The Coca-Cola Company first entered a number of Arab and Muslim countries a long time ago (examples: Indonesia since 1954, Malaysia since 1936, Egypt since 1945, Morocco since 1947, and Pakistan since 1953). The Coca-Cola Company re-entered those countries that enforced the Arab boycott as soon as it was legally allowed to around 25 years ago and has been investing in our operations, presence and community programs ever since.” That is the official statement that Coca-Cola has provided me with on their business concerning the Middle East. In this project, I want to inform my audience about the Arab-Israeli conflict, but in a different way than people are used to. I’m going to be using primary and secondary sources of media in order to show that the conflict affected international businesses too, using Coca-Cola as my main example. I want my audience to learn about the conflict in a different way. Everybody knows that this conflict took place, and that it is still a problem, but few know that it also had an impact on multinational corporations that were forced to pick sides. To show that side of the conflict, I have included various types of media, such as newspaper articles, and advertisements in the form of videos and pictures. In 1966-1967, Coca-Cola was placed in the Arab League’s “black-list”, and was therefore boycotted by most Muslim countries in the Middle East. This was the result of Coca-Cola agreeing to opening a bottling franchise in Israel (Israel had threatened to boycott the company in the first place for not having a plant there, but that is a different story). The Middle East was not happy about that and they asked the company to choose if they wanted to stay in business in these countries (Egypt, Saudi Arabia, United Arab Emirates, Qatar…), or if they wanted to stay present in Israel instead. The company ended up decided to stay in Israel. Below, you will be able to find examples of the advertising that Coca-Cola did in Egypt and other Arab countries before and after being boycotted, and the advertising that they did in Israel during that time as well. I have also included multiple articles of the time regarding the conflict. Some examples of these primary sources are: the New York Times, the Washington Post and other websites such as ProQuest and EBSCOhost. I hope you enjoy!

“The Coca-Cola Company is committed to growing our business in the Middle East, both by expanding its product portfolio and by expanding its business into new markets. The Coca-Cola Company first entered a number of Arab and Muslim countries a long time ago (examples: Indonesia since 1954, Malaysia since 1936, Egypt since 1945, Morocco since 1947, and Pakistan since 1953). The Coca-Cola Company re-entered those countries that enforced the Arab boycott as soon as it was legally allowed to around 25 years ago and has been investing in our operations, presence and community programs ever since.” That is the official statement that Coca-Cola has provided me with on their business concerning the Middle East. In this project, I want to inform my audience about the Arab-Israeli conflict, but in a different way than people are used to. I’m going to be using primary and secondary sources of media in order to show that the conflict affected international businesses too, using Coca-Cola as my main example. I want my audience to learn about the conflict in a different way. Everybody knows that this conflict took place, and that it is still a problem, but few know that it also had an impact on multinational corporations that were forced to pick sides. To show that side of the conflict, I have included various types of media, such as newspaper articles, and advertisements in the form of videos and pictures. In 1966-1967, Coca-Cola was placed in the Arab League’s “black-list”, and was therefore boycotted by most Muslim countries in the Middle East. This was the result of Coca-Cola agreeing to opening a bottling franchise in Israel (Israel had threatened to boycott the company in the first place for not having a plant there, but that is a different story). The Middle East was not happy about that and they asked the company to choose if they wanted to stay in business in these countries (Egypt, Saudi Arabia, United Arab Emirates, Qatar…), or if they wanted to stay present in Israel instead. The company ended up decided to stay in Israel. Below, you will be able to find examples of the advertising that Coca-Cola did in Egypt and other Arab countries before and after being boycotted, and the advertising that they did in Israel during that time as well. I have also included multiple articles of the time regarding the conflict. Some examples of these primary sources are: the New York Times, the Washington Post and other websites such as ProQuest and EBSCOhost. I hope you enjoy!